Built and tested on my own brand, in public, before I sell it forward to you.
The internet is now full of people posting "AI solutions" daily on Instagram, YouTube, and TikTok — everyone suggesting a new tool, a new system, a different method. The result is that many business owners end up collecting a lot of information but applying none of it, because the real problem isn't a lack of information — it's the absence of a clear, practical plan suited to their specific business.
In this session, we cut through the noise and identify the tool and step that's actually right for your business — not generic solutions, but a plan you can actually apply.
I spent 15+ years across finance, brand-management academia, and coaching before pivoting fully into AI-driven business consulting. I hold a PhD in Business Administration (thesis on internal brand management), I'm a Certified Management Accountant, and a Professional Certified Coach through the ICF — credentials that sit underneath the brand work, not instead of it.
I've taught e-business, management, and marketing as an Assistant Professor at Bethlehem University, consulted for UN-Habitat on branding and fundraising strategy, published peer-reviewed research on brand commitment (including a 2025 book chapter with Emerald Publishing), and built a following of over 380,000 across social platforms as a business, marketing, and AI content creator since 2017.
I previously served on Bethlehem University's AI Taskforce (2023–2024), helping design a faculty training program on integrating AI into teaching and research, and personally delivered two bilingual (English/Arabic) workshops on AI tools and their role in scientific research and office work — real, hands-on AI work that predates my full pivot into this field.
Now I'm rebuilding my own brand from scratch, in public, using the exact AI-powered system I sell — so you can watch the method work before you invest in it yourself.